Smirnoff Raw Tea
G'morning. While I was checking my email I noticed an ad for Smirnoff's new beverage called Raw Tea. I'm always anxious when I hear that a new tea drink is out. So I click on the ad and when I got to their website it was sooooo funny. The whole site is a parody of Rap music where preppy, rich country club goers drink Raw Tea. Music video and all. I love the hook.. "High tea in the parlor; makes the ladies wanna holla". Oh man, viral marketing is great.
05.28.2007
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