How Did Starbucks Take Over the Coffee World?
While it seems like there is a Starbucks on just about every corner in America today, that was not always the case. There was a time when they were just another neighborhood coffee shop that was trying to stay alive. The company was pretty much made up of a few coffee shops in Seattle for about 10 years before a revelation occurred that would change this company and how people thought about coffee for many years to come.
While on vacation, Howard Schultz started to take particular note of how the cafés were run in Italy. He fell in love with the concept and set ups and brought new and old ideas alike back to Seattle with him. Old in that they were from Italy and new in that nobody was making use of these ideas in the United States. It is unlikely that he ever dreamed how successful these ideas would make his company.
Over the next decade, Starbucks continued to grow as more and more people fell in love with the different twists that Starbucks was introducing people to and the various blends that they served. It almost seemed as though every person that went to Seattle told a story to everyone once they got back home about this incredible cup of coffee that they had or some new and interesting coffee drink that they had just tried. This buzz made it quite obvious that the next prudent move was to start opening up Starbucks across the United States.
The last 20 or so years have been quite a ride as Starbucks has gone from a local coffee shop to a publicly traded company. For most people, there are two choices of coffee in the morning if they are not making it themselves: Dunkin’ Donuts or Starbucks. Starbucks has taken coffee to a totally different level and turns traditional non-coffee lovers into addicts with some of its other creations such as the Frappuccino.
While some may consider Starbucks a Yuppie style shop, there is little doubt that they do coffee right. Forget all of the fancy variations, their regular blends always offer you a great and fresh cup of coffee at any time of the day. Starbucks is here to stay and coffee will never be the same.
brewed on Sep 19th, 2009
This article hasn't been commented yet.
Write a comment