Coffee Company Success
I just read a blog post about a coffee company having some cool ideas to increase sales and spread the word about their products.
This is a good strategy by itself; but they do something else that is very innovative. They started purchasing additional domain names including the names of the charities followed by the word “coffee.” For example RedCrossCoffee.com, PetCoffee.com (Humane Society). The owner claims that this is one of his best ideas as it brings residual traffic to his business from type-ins. Customers tell their friends that they order their coffee beans at RedCrossCoffee.com and the power of word-of-mouth marketing sets in.
This is the kind of forward thinking we need to propell our tea and coffee businesses.
LINKS
DotSauce
Chris Ambler
Specialty Roast
Comments (2) brewed on Jun 28th, 2007
This What I Call Cafe Marketing!
Drivers may find themselves doing a double take as they pass the intersection of Spring Street and Schoolhouse Lane in Northern Pennsylvania come August.A uniquely shaped building, the brainchild of Forty Fort resident Amie Harley, will add a twist to the landscape along this retail strip.
A Cup of Heaven, Harley’s specialty drive-through coffee shop, will be shaped like a giant coffee cup.
Continue reading Comments (1) brewed on Jun 16th, 2007
Free coffee in Troy leaves bitter taste
TROY -- Controversy percolated around the city's fourth annual River Street Festival Thursday when some local coffee shop owners found out Starbucks will hand out samples of its iced coffee drinks.Grammy award winners They Might Be Giants will headline the free arts and music festival Saturday that city officials see as promoting a downtown renaissance. They weren't counting on an uproar over iced coffee.
Nicholas Porsia, owner of Spill'n The Beans at 13 Third St., said he and the other shop owners see Starbucks' presence as undercutting Mayor Harry Tutunjian's message that he supports small locally owned businesses downtown.
Continue reading Comments (0) brewed on Jun 15th, 2007
Coffee Shop Hip Hop
It seems even hip hop artists are seeing the huge culture of coffee shops. Bad Boy recording artist, Yung Joc has a new song out entitled "Coffee Shop" off his sophomore album "Hustlenomics". I'm suspecting that the entire album is about entrepreneuralism; from small to a larger scale. What better backdrop than a coffee establishment right?
You can learn more about Yung Joc and listen to a snippet of the song at the following links.
Read Interview
Yung Joc Myspace
Yung Joc Official Website
Comments (0) brewed on Jun 1st, 2007
