Coffee Company Success

I just read a blog post about a coffee company having some cool ideas to increase sales and spread the word about their products.
Specialty Roast
This post stated that Specialty Roast Coffee Company who donates $2 of every bag of coffee beans to a charity of the buyer’s choice. Coffee connoisseurs can visit SpecialtyRoast.com and select from a growing list of local and national charity foundations to donate to.

This is a good strategy by itself; but they do something else that is very innovative. They started purchasing additional domain names including the names of the charities followed by the word “coffee.” For example RedCrossCoffee.com, PetCoffee.com (Humane Society). The owner claims that this is one of his best ideas as it brings residual traffic to his business from type-ins. Customers tell their friends that they order their coffee beans at RedCrossCoffee.com and the power of word-of-mouth marketing sets in.

This is the kind of forward thinking we need to propell our tea and coffee businesses.

LINKS
DotSauce
Chris Ambler
Specialty Roast

06.28.2007

Arthur Cundy on 10.23.2007

No problem Mark. You have some great content over there.

Mark Fulton on 10.23.2007

Hey, thank you for mentioning my article on DotSauce! Definitely an innovative marketing idea that this company has implemented.

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